Dr. A M Sakkthivel

Profile:
Dr. A M Sakkthivel is Assistant Professor of Marketing with LIBA, Loyola College, Chennai. India & Recognised PhD supervisor for Madras University, India.
Research Interests
His research interests are Consumer Behavior on Internet Purchase, Post Purchase Behavior, Cyber-Marketing, Virtual Marketing Mix, Virtual Behavioral Process, Retailing Trends, Gauging Brand Loyalty and Modelling Rural Buyer Behavior, Mathematical Modelling (Metrics)
Experience, Publications and Books
He possesses (11 years) of diversified back ground of industrial (Health & Telecom), research, academic and consulting experience. He supervises PhD Students (Full-time) at LIBA Doctoral Research Center (Affiliated to Madras University). He taught in PES Institute of Management, Bangalore, Indian Institute of Science & Management, Ranchi, SIT Tumkur, Kongu Institutions, Erode and Visiting Faculty to many business schools (NIT, Trichy etc). He conducts programmes for senior and middle level executives (SIFY, CITI Group, EPPENDORF etc.). He is authored a Book on “Cyber-Marketing in Indian context” (Maha Maya Publishing House, New Delhi). He published research papers and articles in International Journals (Journal of Internet Banking and Commerce, Canada & South Asian Journal of Management), National Journals (Indian Retail Review, Advertising Express, Journal of Consumer Behavior (ICFAI Press), Indian Journal of Marketing, JIMS 8M, Management Matters, Siddhant etc.,), Dailies (Business Line – Hindu) and E-journals (IndianMBA.com). He also contributed chapters in ICFAI Derivates book on Key Accounts Management and edited books (Organizational Challenges, Excel Books (2001) & Changing Trends in Management, Excel Books (2003)). He presented research papers in National conferences (including AICTE & ICSSR sponsored) across the country. His research papers have been selected for presentation in International Conference on Electronic Business in Hong kong on Dec 2005 and International Conference on Business and Information (BAI 2007) at Tokyo on July 2007.
Consultancy Assignments:
1. Undertaken and successfully completed a consultancy assignment for Indian Railways Consultancy Arm, RITES (Rail India Technical and Economic Services) on identifying passengers’ preferences on modifying coach design. This assignment will be used by Integral Coach Factory, Chennai for modifying existing coach Design. This is first of its kind survey has been conducted among passengers in the history of Indian Railways (Sept, 05). Role: Project Head
2. Lead Consultant (Marketing & Strategic Initiatives) for SAVORIT Limited, a leading player in Pasta Products, Chennai, India.
3. Undertaken and successfully setup a content development team, Recruitment, training, develop quality parameters, performance appraisal system, strategic mapping for a US Based E-learning Solutions company based in Chennai (Aug-Oct, 06): Role: Lead Consultant
Current Research Works:
He involves with several research works viz. Collaboration with National University, Singapore, Gauging Consumer Behavior towards Organized Retail in India, Online retailing in India, Detailed Study on Indian Pharmaceutical Industry in collaboration with the University of Michigan, USA and faculty members from Top B-schools (IIM, XLRI, IIFT, TAPMI etc.), Internet Buying Behavior, Demographic impact on online purchase and Profiling Rural Consumer.
Authored a Book on “Role of Cyber-Marketing in influencing Consumer Buying Behaviour”

Expectations from entries:
I am expecting the finer details financial aspects in the presentation such as projected sales, expenses, breakeven period, profits, a sort of realistic one. Also, if you are selling a product or service, the participants ought to mention the differentiation part, longevity, sustainability, idea of future product/service inclusion etc. Even if you are manufacturing a pin, you have to show the differentiation, market potential, longevity and sustainability of ensuring cash inflow in order to reach breakeven and attain profit.